Step back, stand forward. The monochromatic brand identity engineered to give global tech company 10XU's portfolio centre stage.
Client
10XU
10XU
Year
2026
2026
Scope
Visual identity
Visual identity
Visual identity
Industry
ConsumerTech
ConsumerTech
Timeline
2 months
2 months
Credits
In-house team
In-house team
In-house team
Overview
A growing FitTech portfolio needed a parent identity that could do something unusual: step back. 10XU required a brand precise enough to signal credibility to investors & partners, yet restrained enough to let its sub-brands command their own space.
A growing FitTech portfolio needed a parent identity that could do something unusual: step back. 10XU required a brand precise enough to signal credibility to investors & partners, yet restrained enough to let its sub-brands command their own space.
A geometric, monochromatic system built on calm confidence. Grain motion textures introduce controlled texture through density rather than shape - digital, engineered, quietly powerful. A future-proof canvas built to scale with the portfolio.
A geometric, monochromatic system built on calm confidence. Grain motion textures introduce controlled texture through density rather than shape - digital, engineered, quietly powerful. A future-proof canvas built to scale with the portfolio.
Brio Brand & Culture acknowledges the Traditional Custodians of the lands on which we work & pay our respect to Elders past, present & emerging.
© 2025 Brio Brand & Culture Pty Ltd.
ABN 67 691 062 987. All rights reserved.
Brio Brand & Culture acknowledges the Traditional Custodians of the lands on which we work & pay our respect to Elders past, present & emerging.
© 2025 Brio Brand & Culture Pty Ltd. ABN 67 691 062 987. All rights reserved.
Brio Brand & Culture acknowledges the Traditional Custodians of the lands on which we work & pay our respect to Elders past, present & emerging.
© 2025 Brio Brand & Culture Pty Ltd.
ABN 67 691 062 987. All rights reserved.