Step back, stand forward. The monochromatic brand identity engineered to give global tech company 10XU's portfolio centre stage.
Step back, stand forward. The monochromatic brand identity engineered to give global tech company 10XU's portfolio centre stage.
Step back, stand forward. The monochromatic brand identity engineered to give global tech company 10XU's portfolio centre stage.
Client
Client
10XU
10XU
Year
Year
2026
2026
Scope
Scope
Brand identity
Brand identity
Industry
Industry
ConsumerTech
ConsumerTech
Timeline
Timeline
2 months
2 months
Credits
Credits
In-house team
In-house team
Overview
Overview
A growing FitTech portfolio needed a parent identity that could do something unusual: step back. 10XU required a brand precise enough to signal credibility to investors & partners, yet restrained enough to let its sub-brands command their own space.
A growing FitTech portfolio needed a parent identity that could do something unusual: step back. 10XU required a brand precise enough to signal credibility to investors & partners, yet restrained enough to let its sub-brands command their own space.
A geometric, monochromatic system built on calm confidence. Grain motion textures introduce controlled texture through density rather than shape - digital, engineered, quietly powerful. A future-proof canvas built to scale with the portfolio.
A geometric, monochromatic system built on calm confidence. Grain motion textures introduce controlled texture through density rather than shape - digital, engineered, quietly powerful. A future-proof canvas built to scale with the portfolio.
