From departure to destination. The visual identity built for frequent flyers who want to feel their best wherever they land.
Client
TrvlWell
TrvlWell
(on behalf of 10XU & in partnership with Collinson Group)
(on behalf of 10XU & in partnership with Collinson Group)
Year
2024
2024
Scope
Visual identity, naming & creative direction
Visual identity, naming & creative direction
Visual identity, naming & creative direction
Industry
WellnessTech
WellnessTech
Timeline
1 month
1 month
Credits
In-house team
In-house team
In-house team
Overview
Developed in partnership with Collinson, TrvlWell needed an identity that could hold both sides of its proposition: the energy of travel & the calm of genuine wellbeing, for frequent flyers who want to feel their best wherever they land.
Developed in partnership with Collinson, TrvlWell needed an identity that could hold both sides of its proposition: the energy of travel & the calm of genuine wellbeing, for frequent flyers who want to feel their best wherever they land.
The identity strikes a deliberate balance - adventurous enough to inspire, sophisticated enough to reassure. A visual language built around exploration & calm in equal measure, for travellers who refuse to choose between the two.
The identity strikes a deliberate balance - adventurous enough to inspire, sophisticated enough to reassure. A visual language built around exploration & calm in equal measure, for travellers who refuse to choose between the two.
Brio Brand & Culture acknowledges the Traditional Custodians of the lands on which we work & pay our respect to Elders past, present & emerging.
© 2025 Brio Brand & Culture Pty Ltd.
ABN 67 691 062 987. All rights reserved.
Brio Brand & Culture acknowledges the Traditional Custodians of the lands on which we work & pay our respect to Elders past, present & emerging.
© 2025 Brio Brand & Culture Pty Ltd. ABN 67 691 062 987. All rights reserved.
Brio Brand & Culture acknowledges the Traditional Custodians of the lands on which we work & pay our respect to Elders past, present & emerging.
© 2025 Brio Brand & Culture Pty Ltd.
ABN 67 691 062 987. All rights reserved.