Four Olympic golds. One brand identity. Built for Mo Farah's URUNN - where elite coaching meets intelligent FitTech.
Client
URUNN
URUNN
(on behalf of 10XU)
(on behalf of 10XU)
Year
2025
2025
Scope
Visual identity, creative direction, brand design & illustration
Visual identity, creative direction, brand design & illustration
Visual identity, creative direction, brand design & illustration
Industry
FitTech
FitTech
Timeline
3 months
3 months
Credits
Big Dog Productions | In-house team
Big Dog Productions | In-house team
Big Dog Productions | In-house team
Overview
When Sir Mo Farah sets out to share everything he knows about running, the brand carrying that has to be extraordinary. Built with elite athlete Adam Clarke, British marathon champion Charlotte Purdue & FitTech company 10XU, URUNN needed a visual identity as high-performance as its founders.
When Sir Mo Farah sets out to share everything he knows about running, the brand carrying that has to be extraordinary. Built with elite athlete Adam Clarke, British marathon champion Charlotte Purdue & FitTech company 10XU, URUNN needed a visual identity as high-performance as its founders.
The visual & strategic DNA was built around one defining idea: a personal running coach in your pocket. A sharp, high-performance FitTech brand where elite insight meets adaptive technology - built to push every runner further.
The visual & strategic DNA was built around one defining idea: a personal running coach in your pocket. A sharp, high-performance FitTech brand where elite insight meets adaptive technology - built to push every runner further.
Brio Brand & Culture acknowledges the Traditional Custodians of the lands on which we work & pay our respect to Elders past, present & emerging.
© 2025 Brio Brand & Culture Pty Ltd.
ABN 67 691 062 987. All rights reserved.
Brio Brand & Culture acknowledges the Traditional Custodians of the lands on which we work & pay our respect to Elders past, present & emerging.
© 2025 Brio Brand & Culture Pty Ltd. ABN 67 691 062 987. All rights reserved.
Brio Brand & Culture acknowledges the Traditional Custodians of the lands on which we work & pay our respect to Elders past, present & emerging.
© 2025 Brio Brand & Culture Pty Ltd.
ABN 67 691 062 987. All rights reserved.