Award-winning. TV-first. Built to move. The ongoing visual evolution of Mvmnt - where expert coaching meets beginner ambition.
Award-winning. TV-first. Built to move. The ongoing visual evolution of Mvmnt - where expert coaching meets beginner ambition.
Award-winning. TV-first. Built to move. The ongoing visual evolution of Mvmnt - where expert coaching meets beginner ambition.
Client
Client
Mvmnt
Mvmnt
(on behalf of 10XU)
(on behalf of 10XU)
Year
Year
2023 - 2025
2023 - 2025
Scope
Scope
Brand evolution, feature identities, brand illustration & campaign work
Brand evolution, feature identities, brand illustration & campaign work
Industry
Industry
FitTech
FitTech
Timeline
Timeline
Ongoing
Ongoing
Credits
Credits
In-house team | Sam Marshall
In-house team | Sam Marshall
Overview
Overview
Born from a partnership with Sky UK, Mvmnt is the award-winning, TV-first fitness platform built around expert coaching & intelligent form-tracking. As it scaled, personality became as important as precision - a brand built to feel as accessible as it is expert.
Born from a partnership with Sky UK, Mvmnt is the award-winning, TV-first fitness platform built around expert coaching & intelligent form-tracking. As it scaled, personality became as important as precision - a brand built to feel as accessible as it is expert.
The evolution spans feature identities, illustration & campaign work - injecting warmth & character into the visual system. Enough structure to stay cohesive across screens & markets, enough human energy to welcome every beginner through the door.
The evolution spans feature identities, illustration & campaign work - injecting warmth & character into the visual system. Enough structure to stay cohesive across screens & markets, enough human energy to welcome every beginner through the door.
